WeChat parent Tencent and Tourism Vancouver launched a marketing partnership to promote Vancouver to Chinese travelers. The multi-year partnership will see Tourism Vancouver gain preferred access to mobile tech, big data insights and media platforms including the Tencent-owned WeChat app, which has one billion active users.

As part of the launch, Tencent Travel unveiled Canada's first official WeChat city Mini Program, a mobile guide that provides real-time services for Chinese travelers, including interactive itineraries, check-in features, and location-based information. The app will help Chinese visitors discover Vancouver attractions, hotels, shopping and restaurants they may not previously have known about, with details such as opening times, address, contact information, and dynamic maps for how to get there.